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国际募款伦理守则(英文)

International Statement of Ethical Principles in Fundraising

 

PREFACE

Fundraisers work in many varied fields, countries and circumstances, but they share several fundamental values and practices: they work to make the difference, help others and save what is valuable, in fact to make the world a better place. It is for these reasons that fundraisers strive to identify and employ best practices.

It is the purpose of this Statement of Ethical Principles to foster the growth of a worldwide fundraising community dedicated to accountability, transparency and effectiveness. In this Statement we want to set forth what unites us in the way we practise our profession. Recognising that in many countries there already exist codes of conduct and standards of practice, the intent of this statement is to unify the global fundraising community behind a single universal declaration of fundamental principles. Organizations and individuals who endorse this Statement are not necessarily abandoning existing codes or standards, but are announcing their interest in a global understanding of these fundamental principles. Applied in different cultural settings, this Statement can provide guidance for initiating best practices in newly developing markets. It also provides a clear alternative to local customs which may not represent best practices. Adherence to this Statement should also advance the common purpose of assuring public trust in the non-profit sector while discouraging personal gain at the expense of donors and stakeholders.

A form of words has been incorporated within the statement in paragraph 5 where use of the words “will” and “must” indicate what is a mandatory requirement and “should” what is regarded as best practice by all organizations endorsing the statement. The statement recognises that fundraisers operate subject to many different jurisdictions and that they must observe the law of the jurisdiction in which they work. However, it is expected that fundraisers adhering to the principles of the statement should adhere to the most rigorous interpretation of the law (and of the Code of Ethics of their own Membership Association) applicable to an activity, whichever jurisdiction that activity derives from.

 

FIVE UNIVERSAL PRINCIPLES

Five important principles for acting as a fundraiser:

Honesty: Fundraisers shall at all times act honestly and truthfully so that the public trust is protected and donors and beneficiaries are not misled.

Respect: Fundraisers shall at all times act with respect for the dignity of their profession and their organisation and with respect for the dignity of donors and beneficiaries.

Integrity: Fundraisers will act openly and with regard to their responsibility for public trust. They shall disclose all actual or potential conflicts of interest and avoid any appearance of personal or professional misconduct.

Empathy: Fundraisers will work in a way that promotes their purpose and encourage others to use the same professional standards and engagement. They shall value individual privacy, freedom of choice, and diversity in all forms.

Transparency: Fundraisers stimulate clear reports about the work they do, the way donations are managed and disbursed, and costs and expenses, in an accurate and comprehensible manner.

 

STANDARDS OF PRACTICE

These standards are presented with the recognition that fundraisers operate subject to many different jurisdictions and that they must observe the law of the jurisdiction in which they work. However, it is expected that fundraisers adhering to these standards of practice will, first and foremost, adhere to the most rigorous interpretation of the law, and of the Code of Ethics of their own membership association, applicable to an activity, whichever jurisdiction that activity derives from.

  1. Fundraisers responsibility regarding donations.
  • Donations should be accepted if voluntary, in line with the goals of the organisation and will bring not more than reasonable costs related to the value of the donation.
  • Funds will be disbursed in accordance with the donor’s wishes, if expressed.
  • Funds will not be raised for the personal financial gain of the fundraiser or the fundraising organisation the fundraiser works for.
  • Funds will be collected carefully and with respect of donor’s free choice, without the use of pressure, harassment, intimidation or coercion.
  1. Relationship with stakeholders.
  • Fundraisers are strictly answerable to all stakeholders including donors, beneficiaries, and employers.
  • Fundraisers will respect donor rights by providing timely information about how contributions are used, respecting donor privacy, and honouring donor wishes.
  • Fundraisers will respect beneficiary rights and preserve their dignity and self-respect. They will not use fundraising materials or techniques that undermine this dignity.
  • Fundraisers work with suppliers or intermediary agents at the same standards as within their own organisation. They make reasonable efforts to assure that suppliers do not gain unreasonable profit while working with their own organisation.
  1. Responsibility for communications, marketing and public information.
  • Fundraisers will only use public information that is accurate, truthful and not misleading, and information that respects the dignity and self-respect of beneficiaries.
  • Fundraisers will not express or suggest in public information that fundraising lacks administration and fundraising costs, thus giving the incorrect impression that fundraising activity is without costs. Fundraisers will object to their organization expressing or suggesting that fundraising activity is without costs.
  • Fundraisers will provide truthful information about use of funds, without exaggeration or underestimation.
  • They respect data protection rules and laws at all times.
  • Fundraisers accept that all donor and prospect information developed by or on behalf of an organisation shall not be transferred or utilised except on behalf of that organisation.
  • Donor wishes to be removed from request lists will be followed promptly and without obstacles for the donor.
  1. Management reporting, finance and fundraising costs.
  • Fundraisers assure that all fundraising transactions, accounting and reporting for which they are responsible are transparent and unambiguous. They are able to account anytime for their professional work.
  • They will encourage their organisation to report within the national and international standards of accounting methods.
  • They will submit accurate annual reports to all stakeholders within a reasonable time or encourage their organisation to do so.
  • Fundraisers will be open and clear to all stakeholders about fundraising costs, fees and expenses and the way these are allocated.
  • They will make any compensation arrangement transparent to an employer, donor, and beneficiary upon request.
  1. Payments and compensation.
  • Fundraisers provide their services either as a volunteer, or on a salaried basis or for predetermined fees. Fundraisers should not accept commissions or compensation based upon a percentage of the funds raised.
  • Fundraisers will not accept any gratuity when making decisions on behalf of the organisation.
  • Fundraisers will not seek or accept any personal payments, in cash or in kind, from a supplier of goods or services in recompense for business placed with that supplier.
  • Criteria that will qualify a fundraiser for performance-based remuneration must be agreed upon beforehand and should not be based on a percentage of the funds raised.
  1. Compliance with national laws.
  • Fundraisers will object if the organisation they work for does not comply with applicable local, state, provincial and national or international civil and criminal laws.
  • Fundraisers will not engage in activities that conflict with national and international legal obligations to their organisation or to others. Moreover, they will avoid even the appearance of any criminal offence or professional misconduct.

 

《国际筹款伦理守则》

前言

筹款人在不同的领域、国家和环境下工作,但他们都有一些共同的基本价值和行为:他们为了造成改变,帮助他人,拯救宝贵的东西,让世界变成一个更好的地方而工作。因此,筹款人努力地去搜寻并采用最优的实操手段。

国际筹款伦理守则的目的是要帮助全球筹款界向着可靠、透明和高效发展。 在这篇守则中,我们希望明确我们这一行业的共通的实操手段。认识到许多国家已经有了行为准则和实操标准,这篇守则旨在将全球筹款界团结在一个普世的基本行为准则周围。支持这篇准则的组织和个人不需要放弃他们现有的准则或标准,只需表现出对形成一个全球通用的基本准则的支持。

根据不同的文化背景,这篇准则将为在新兴市场中形成最优实操手段提供指引。它也为当地可能不是最优实操的行为提供一个替代的方案。遵守这篇守则应当可以保障获得社会对非营利部门信任并阻止个人利用捐款人或利益相关方获益的这一基本目标。

在守则第五段“收入和报酬形式”,当用到“将”或是“必须”时,表明这是一项必须遵守的最低要求;而用到“应当”时,表明这是一项最佳实操手段的建议。 这篇守则认识到筹款人的任何工作会涉及到许多不同的法律条文。但是,守则要求筹款人在日常工作中严格遵守当地法律和筹款人所属行业协会的道德准则。

五大通用原则

作为筹款人的五大重要原则:

诚实:筹款人在任何时候都需要诚实、真实,这样才能保障公众信任,捐赠人和受益人才不会受到误导;

尊重:筹款人在任何时候都要尊重职业和组织的尊严,也要尊重捐赠人和受益人的尊严;

公正:筹款人需要公开行动,尊重他们对公众信任所承担的责任,需要公开所有实际或潜在的利益冲突,并避免出现任何个人或专业的失当行为;

同理心:筹款人需以同理心向目标推进,并鼓励他人以同样专业的标准及约定开展工作,筹款人应该尊重个人隐私、自由选择权和多元化;

透明:筹款人需撰写清晰的工作报告,以精准和容易理解的方式说明捐款的管理、分配、成本及支出。

行为标准

这篇守则认识到筹款人的日常工作会涉及到许多不同的法律条文。但是,守则要求筹款人在任何工作中严格遵守当地法律和筹款人所属行业协会的道德准则。

1、筹款人对于捐赠的责任

1)筹款人应当接受自愿的、与机构目标一致的并且相对捐赠价值不会带来过高成本的捐赠。

2)如果捐赠人表示了捐赠项目的意愿,捐赠将流向该项目。

3)筹款人不得为个人或服务机构自身的营利而募款。

4)劝募时必须小心谨慎、尊重捐款人的选择权并不施加压力、骚扰、恐吓或强迫捐款人。

2、与利益相关方的关系

1)筹款人须答复所有利益相关方(包括捐款人、受益方和雇员)提出的问题。

2)筹款人须尊重捐款人权利,提供及时的关于善款流向的问题,尊重捐款人隐私并尊重捐款人意愿。

3)筹款人须尊重受益方权利,保护他们的尊严和自尊,也不得将受益方以有损尊严的形式用于筹款材料或手段中。

4)筹款人在与供应商或中间代理人合作时须遵循和与组织工作时一样的标准。筹款人须付出足够努力保证供应商不在与组织合作中获得不合理多的利益。

3、通讯、市场推广和公共信息的责任

1)筹款人须只使用精确、真实、没有误导性的公共信息并且保证信息保护受益方的尊严和自尊。

2)筹款人不得在公共信息中表示或暗示筹款不需要行政或筹款成本,由此给出筹款不需要成本的错误信息。筹款人须反对他们的组织表示或暗示组织的筹款不需要成本。

3)筹款人须提供真实的资金使用情况的信息,不夸大也不过低评估。

4)筹款人须遵守数据保护的相关规定和法律。

5)筹款人不应透露为一个组织或代表这个组织发展的捐款人或潜在捐款人的信息或挪为他用。

6)筹款人须无条件满足捐款人希望被移出劝募对象名单的要求并不设置任何障碍。

4、管理报告、财务和筹款支出

1)筹款人须保证他们负责的所有筹款业务、统计和报告都清晰透明。筹款人应对其职业工作负责。

2)筹款人须鼓励组织依据国家和国际会计标准揭露信息。

3)筹款人须做到或鼓励其组织做到在合理时间范围内,向所有利益相关方提供精确的年报。

4)筹款人须对所有利益相关方关于筹款成本、收费和开销及其分配方式保持坦诚。

5)在雇主、捐赠人或受益人询问筹款人薪酬形式时,筹款人须保持透明。

5、收入和薪酬形式

1)筹款人可以以志愿者形式,或固定薪资形式,或按事先约定好的费用收费的形式提供服务。筹款人不应当接受佣金提成或基于筹款额百分比的报酬。

2)筹款人代表组织做出决定时,不得接受任何酬金。

3)筹款人不得收取或索要供应商的任何现金或物品作为与该供应商合作的酬谢。

4)筹款人绩效工资的标准必须事先约定好并且不得基于筹款额的百分比。

6、遵守国家法律

1)筹款人必须对组织违背当地、州、省,国家或国际民事或刑事法的行为提出反对。

2)筹款人不得参与与其组织或其他方在国家或国际法律下所承担的责任相冲突的活动。并且,他们应当避免任何刑事犯罪或职业失当行为的出现。

 

编辑:张倩socialworkweekly.cn

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